Building Your Sales Muscles

Building Your Sales Muscles


Just like with fitness, building up your sales muscles takes time, concentrated effort, and continual practice.  And likewise, the rewards for your career can be great.


I’m sure many of you have heard the phrase “practice makes perfect” – while this is true for many things, the art of sales is something that nobody can truly “perfect”.  It’s possible to become very good at it, but there should never be a time when you can say “This is the best I will ever be,” because at that moment, your career only has one place to go: down!


When you sell with the mindset that there is always room for improvement, your career will continue to flourish.


Tip # 1: Start Small


When you begin a strength training or other exercise routine, it’s important to start with the basics and work your way up.  If you try to lift something too heavy too soon, your risk for injury is quite high.


This is similar in sales to someone trying to use advanced techniques too early in their career – they run the risk of failing and becoming prematurely discouraged, thinking “I don’t have what it takes to do this.”  Starting small with easily tracked goals is something each salesperson should do for themselves.


Tip # 2: Don’t Overexert


Athletes sometimes become overtired and lethargic from overworking their muscles, and this can happen to salespeople too.  When your enthusiasm is high, there can be a penchant among salespeople to run, run, run until your energy runs out.  But where does that leave you?


With exercise as well as sales, it’s important to pace yourself.  Burning out quickly has happened to many salespeople, and you don’t want it to happen to you.


Tip # 3: Aftercare


An important part of muscle-building is not only exercise itself, but a proper diet and aftercare routine.  In sales, this can relate to what you do with your time when you aren’t actively selling.  Will you spend your free time zoning out watching TV, or brushing up on your sales knowledge?


The best salespeople “feed” their brains with a healthy diet of new information and sales knowledge to keep their brains sharp.  They practice their presentations, they study their markets and product, and they remain constantly on top of things.


That’s not to say relaxation isn’t important.  Studies show that the top producers in most fields regularly take time to relax and ground themselves.


So remember to practice your sales pitch and find ways to grow your sales knowledge and if you want to become super awesome at sales visit us at